By Ryan J Smith - Public Relations (317.965.5006)
JOLIET, Ill. - Playa Del Racing is announcing a multi-year contract with Ethos forEARTH Corporation, and Al Unser III for an Indy Pro Series program and beyond.
Ethos forEARTH will become the primary sponsor of the Playa Del Racing Indy Pro Series car No.21 driven by Al Unser III, son of the two-time Indianapolis 500 Champion Al Unser, Jr. This multi-year contract will be a revolutionary sponsorship deal that is unprecedented in its design in motorsports history.
Signing Al Unser III to a multi-year commitment means so much to the Playa Del
Racing team, said Gary Sallee, co-owner of PDR. We are building a program at
Playa Del Racing, and Al (Unser III) is a cornerston in the foundation of
our building process.
Ethos forEARTH Corporation, is a network marketing company that owns the exclusive international marketing rights for Ethos Fuel Refomulator. Ethos Fuel Reformulator is a non-petroleum based fuel additive and engine lubricant that reduces emissions, increases gas mileage, and extends vehicles engine life and performance. The product is non-toxic and 100% natural. The product has been used in millions of road miles of both commercial and passenger vehicles with documented reductions in emissions and increases in fuel mileage. Because the product improves combustion when combined with fuel, and reduces friction when introduced into the crank case, it dramatically reduces emissions reducing the introduction of hydro-carbons into the atmosphere. The product's environmental character is unique among fuel additives.
Our marketing company currently has thousands of distributors in 16 countries
from around the world that proudly represent our product, said Dan Atkinson, CEO
of Ethos forEARTH. Distributors are added every day, and each of these
independent distributors will be contributing toward the sponsorship of PDR, and
Al Unser III.
Therefore, each of those distributors will be a sponsor of the
PDR team. This revolutionary partnership permits an independent business
operator to become a sponsor of an actual racing team with only a fractional
annual investment. The benefit to those distributors in brand building and brand
awareness through this sponsorship initiative and the endorsement of Al Unser
III, and Al Unser Jr. is enormous in assisting them in the building of their
respective businesses. As we have begun to introduce the concept to our
organization it has created an unbelievable energy and excitement that bodes
extremely well for ours and their individual futures.
Al Unser III has signed a multi-year deal to drive for Playa Del Racing, as well as endorsing Ethos forEARTH Fuel Reformulator along with his father Al Unser, Jr.
The Unser family is synonymous with motorsports and they will work closely with
Ethos forEARTH to help promote our innovative product," said Miguel Gallimore,
president of Ethos forEARTH. "I have been working with network marketing
for many years and a deal like this has gone unprecedented. Our goal is to give
our distributors the best possible resources to go forward in making their
businesses profitable. Having the credibility of the Unser family will
absolutely help our people in moving their product.
Al Unser, Jr is excited to be an endorser of Ethos forEARTH.
I love being involved with this program, said the two-time Indianapolis 500
Champion, Al Unser, Jr. The product that these people sell is revolutionary, and
I love the idea that everyday people now have the chance to be a sponsor of a
major race program. I told these guys the first time I heard about the product
that I wanted to be a distributor!
The signature of Al Unser III along with a photo of the PDR Indy Pro Series car will now appear on the new Ethos Fuel Reformulator bottle sold by distributors around the world.
Playa Del Racing is my home now, said Al Unser III. This team has taken me in
and I can't even begin to tell you how much that means to me. I've been looking
for an opportunity like this for a long time, and I look forward to building my
skills in the Indy Pro Series and then taking my career to the next step with
this team. ForEARTH is going to be a major part of my career now, and I can't
wait to get started working with them.
This partnership will give PDR the opportunity to fund the 2008 IPS program, and possibly much more.
The Indy Pro Series is a fabulous development series, and we look forward to
building our program through the IPS in the future, said Susan Schafer, co-owner
of PDR. This partnership with forEARTH will give Playa Del Racing the
opportunity to grow and give Al (Unser III) the best route to becoming a
champion in open-wheel racing.
Playa Del Racing was founded in 2001, and ran the team's first race in 2005 at the Indianapolis 500. The team has continued to grow and has accumulated prestigious awards in motorsports such as the 2007 Indianapolis 500 Chase Rookie of the Year (Phil Giebler), 2007 Indianapolis 500 "Hard Charger" award (Jaques Lazier), and 2007 Fastest Rookie award (Phil Giebler).
